What is the best book about doing business in China?

“Managing the Dragon” by Jack Perkowski! There are three things that make a business book stand out for me among all the many very ordinary books that are published each month. The author needs to know what they are talking about, They need to have something new to say, and they need to be able to write it in an interesting way that I can relate to.

Perkowski manages to do all three in a book about business that reads like a combination between a personal biography and a travel guide. Throughout the book three themes are continuously repeated, if not always explicitly: Connectedness in relationships, Trust, and Perseverance. I imagine that these three values would also be strong contributors to Perkowski's self-identity.

Perkowski knows what he’s writing about. He went to China in 1991 after a successful career on Wall Street, and founded a automotive parts company currently selling over US$500m and 30% of that outside China. His book outlines how he came to make the connections in China that enabled him to start and build his business, and the various challenges he has faced since.

He has a number of new things to say. For example, many people talk about the challenge of enforcing Intellectual Property Rights, (IPR), in China. Local laws do little to protect IPR, and writers often draw negative conclusions about the Chinese character and society as a result. Perkowski, on the other hand, has a purely economic take on the situation. He talks about the sort of products that are regularly knocked off, the kinds of buyers they have, and the distribution systems. His take is that all of these do much more to explain what happens in China than any judgemental comments about Chinese morality. His own business success shows how he has accommodated and succeeded in the Chinese market without compromising his principles. And the something new? Products with the most proprietary content and highest-technology value are probably the best products to take to China and the easiest to protect. (You’ll have to read the book).

Other counter-intuitive concepts in the book?

• You don’t need a local partner in China, and you might even be better off without one.
• You don’t need to learn Mandarin
• The real reason for the Chinese cost of manufacturing, (it’s not lower labor costs)

Not every one of Perkowski’s plans came out well. He discusses how he went through Plan A to begin his company, (it failed), Plan B, (which also failed), and he eventually settled on Plan C, (the success). The story of his three different strategies and how he learned from his mistakes is a lesson in persistence and humility many leaders can learn from. He describes his journey in China as a marathon.

There is a lot of discussion in the book about baijiu, the local alcoholic drink without which no business dinner seems complete. Many of the stories are funny and entertaining in their own right, and would stand up to inclusion in any collection of witty travel writing. Perkowski also uses them as a platform to talk about the importance of mutual respect, being willing to share, acting kindly toward others and having a sense of humility. All of the various dinners and social drinking sessions seemed to build supportive relationships that furthered the business without being focused on the business.

Finally Perkowski makes two points in his book that are interesting and easy for me to relate to. Firstly, he debunks the popular notion that China is different because it relies on Guanxi, which can best be described as “a network of influence and supportive social relationships”. A lot of foreigners emphasize the extent to which this is important in China, likening it to nepotism or cronyism. In fact, most successful people in any culture rely on networks of influence and social support. Managing The Dragon describes how China is the same, rather than focusing on how it is different. Perkowski uses his own career story to illustrate how important it is to be socially intelligent, and how he has benefited from the support of others.

The other concept emphasized in the book to which I readily relate is the importance of trust. If employee and customer engagement means contributing time, talent and resources to the organization it is impossible to imagine engaging people without trust. The importance of trust is a central theme throughout Managing The Dragon. The book looks at both the benefits of positive trust, and how difficult business is in the absence of trust.

Of all the business books on China I have read, this is one of the few that looks at how doing business in China is much the same as doing principled business anywhere else. No fancy tricks or “gee whiz” formulas. And at the end of the day, Perkowski sounds like a good guy to share baijiu with.

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Postscript: After this review was written Jack Perkowski left Asimco. I'm not sure of the circumstances, and I'm not sure they are relevant. However, here's another review of Perkowski's views of doing business in China, this time from the China Law Blog at http://www.chinabusinesslawblog.com/2009/02/want-lasting-relationships-in-china.html Interestingly, the emphasis in the article is on one of the key themes in the book that I picked up on: the importance of trust.